A Stylish Contemporary Home Brimming with Art in Toronto
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Art Shoppe Lofts + Condos by Cecconi Simone
“This sales centre, encompassing a presentation gallery, model suite and model loft, is housed in a re-purposed furniture showroom on the future site of the building. The deliberate pathway through the centre introduces the project from macro to micro.
In addition to being a place to market and sell condominium suites, the sales centre is designed as a venue for art exhibits, fashion shows and other cultural events. The intersection of art, fashion and media informs visitors’ visual perspective of the project though the space; it is an ideal canvas for project branding, marketing and original artwork.
The luminous-white, double-volume presentation gallery feels infinite and uplifting. It is layered with cross beams and accentuated with carefully-calibrated indirect and focal lighting. A long bar area with a two-storey fireplace is the social hub of the space. Additional seating areas, day beds, sofas and tables encourage mingling and lingering.
A black portal transitions visitors from the presentation gallery to the model suite and model loft. Fully appointed and stylized in the spirit of the gallery, the models highlight the condominium’s features and finishes. They are designed to be inspirational and aspirational, offering prospective condominium purchasers a glimpse into how they can experience a contemporary, urban living environment.”
Photos courtesy of Cecconi Simone